Web3 is characterized by the use of decentralized systems and blockchain tech. User data and identity graphs are crucial components that play an essential role in not only ensuring the security and privacy of users, but also instrumental in actualizing the “Web3 growth stack”.
Forming User Identity Graph
In Sonet’s middleware through Soton & Soda dApps, Users bind their Web3 identity in the form of their public wallet addresses to their Web2 identity in the form of social network profiles, emails and phone numbers. All activities and data generated on our middleware is stored by permission and associated with the formation of this holistic identity set for every user.
Identity graph refers to the collection of data points that are used to uniquely identify a user across various platforms and devices. Identity graph is important in Web3 because it allows for creation of a decentralized and interoperable digital identity system. In Web3, users need to have a secure and reliable way to manage their identities across various applications and services, without relying on centralized authorities. An identity graph provides a way to connect and verify an individual identity across multiple platforms and applications allowing for seamless and secure access to Web3 services.
With an identity graph, users can maintain control over their personal data and decide how and where to share it with others. This helps to address privacy concerns and reduces the risk of data breaches and or misuse. Moreover, an identity graph can help to reduce friction associated with onboarding new users to Web3 services, making it easier for individuals to access and use decentralized applications.
Connecting User Data Attribution
The Soton & Soda dApps create data attribution sets through Sonet’s data scraping and analysis. For instance use-cases including marketing airdrop execution and automated crypto payments, Sonet’s data and analytics layer is fundamental in building and connecting attribution for every user activity data across the platform. By connecting attribution across different tools and use-cases, Sonet enhances the fidelity of user data for better insights on user retainment, product feedback, and converting for new user acquisition.
User data is information that’s collected from users by websites and applications. This information can include personal details such as names, email addresses, and phone numbers, as well as browsing and purchasing history. User data is important in Web3 because it plays a crucial role in creating personalized and relevant experiences for users. In Web3, user data is often stored on decentralized networks or shared among multiple parties, which allows for greater transparency and control over personal data. With user data, Web3 applications can provide customized experiences that are tailored to the specific needs and preferences of individual users.
Moreover, user data can also be used to improve the performance and effectiveness of Web3 applications. By analyzing user data, developers can gain insights into user behavior and preferences, which can help them to optimize application features and functionality. Additionally, user data can be used to develop targeted marketing campaigns that are more likely to resonate with the intended audience.
However, it is important to note that user data in Web3 must be handled with care and respect for privacy. As decentralized networks and applications become more prevalent, ensuring the security and privacy of user data will become increasingly important. Developers and companies must adopt best practices for data management and protection to build trust with users and maintain the integrity of the Web3 ecosystem.
In summary, user data is important in Web3 because it enables personalized experiences and insights that can improve application performance and effectiveness. However, user data must be handled responsibly and with respect for privacy to maintain trust and integrity in the Web3 ecosystem.
Sonet is contributing to a fundamental part of the identity graph by bridging Web2 social-focused identity with Web3 on-chain activity. Combined with a strong identity system, Sonet attributes user data at a high fidelity across focused activities and use-cases by leveraging its data and analytics infrastructure.
Our mission is to build and advance quality Web3 & Web2 social data through validated Saas and consumer products. Our vision is to share and grow this valuable data set across the value chain for greater user adoption and retainment in Web3.
The importance of user data and identity graphs in Web3 lies in their ability to provide users with greater control over their personal information and online identity. By using decentralized networks and blockchain technology, Web3 ensures that user data is stored securely and cannot be accessed by unauthorized parties. This enhances the privacy and security of users and helps to build trust in the Web3 ecosystem.
In addition, user data and identity graphs are crucial for creating personalized and relevant experiences for users. By understanding user preferences and behavior, Web3 applications can provide customized services and products that meet the needs of individual users.
Overall, user data and identity graphs are essential components of Web3, and their importance is likely to grow as more users adopt decentralized systems and blockchain technology.
Sonet’s open-source middleware extends Web3 infrastructure across Web2 social networks. We are an all-in-one service provider that tackles multiple layers from front-end to back-end for consumers and builders. Our infrastructure layer provides an end-to-end platform & SDK of entry points for dApps and tools to create the best experience for Web3 projects and consumers on Web2 socials.